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West Coast Tasmania

West Coast Tasmania | West Coast Council | For The People
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basics
Industry: Professional & Public services
Media:Design & Branding
Style: Minimalism
descriptioncnen
The West Coast of Tasmania is remote, has a declining population and a struggling economy. The region needed a new breath of life that could revive the region and increase tourism. A new open source identity was developed with the local community that reframes the region’s harsh conditions and perceived weaknesses as compelling provocations and anecdotes. Each town, local business and community organisation now plays a role in collectively shaping a cohesive identity for the region.
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awards
D&AD 2019
Wood Pencil Branding
Brand Expression in Print
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