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Bachelors & Bachelorettes

Bachelors & Bachelorettes | Australian Marriage Equality | Leo Burnett
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basics
Industry: Public interest & Non-profit
Media:TV & Cinema
Style: Minimalism
descriptioncnen
Relevancy
This project was challenging from an editing perspective due to the 12 day deadline from idea to screen, the $0 production budget, and the need for emotionally resonant and authentic moments. Turning to social media, we asked for donations of same-sex wedding footage. Over 5 days, we received 150 hours of footage, from phone footage to professionally shot films. With many a late night editing, those 150 hours were whittled down to 3 minutes of emotional highlights. Due to the political nature of the film, we needed signed consent and police checks not only for the couples themselves, but also for any recognisable guests. Many dropped off the list, resulting in black holes in the edit, requiring an equally emotional equivalent. On top of these constraints, we lost our initial donated piece of music, meaning a search for the new track and rework of the edit days before the deadline.
EntrySummary
Australians are world famous for being a laid-back, down to earth and extremely welcoming nation. Polls had shown that the majority of Australians supported legalising same-sex marriage, but parliament continued to deny them this right. Aussies were finally given their chance to speak out, with a postal vote announced to decide the future of same-sex marriage. Reports suggested that the ‘No’ campaign, backed by donations from the Catholic Church, were outspending the ‘Yes’ side by as much as 5 to 1. We had just 12 days and zero production budget to create something that would steer the debate away from the hatred, lies and homophobia that were dominating it. In those 12 days, Australians came together to donate their music, talent, time and most importantly, their same-sex wedding footage, to deliver an emotional piece of film, proving once and for all that love will always win.
BriefExplanation
Our film captures the joy marriage brings to every couple, with powerful, universal moments cut from over 150 hours of real wedding footage donated by LGBTQI+ couples to reveal a simple truth — love is love regardless of gender. With zero production budget, it aired during the convergence of two significant moments — a postal vote that would determine the future of same-sex marriage, and the finale of TV’s highest rated celebration of heterosexual marriage, The Bachelor. The film aimed to influence fence-sitters to vote ‘Yes’ with an uplifting, human message, and boost morale of the vulnerable give hope to those feeling vulnerable and fearful, who would be affected by the outcome. Set to a cover of the iconic Crowded House track ‘Don't Dream It's Over’ performed by Australian artist, Sarah Blasko, the film creates a positive representation of same-sex marriage that every Australian, regardless of background, can relate to.
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Film Craft
Editing
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