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A Blind Call Campaign

basics
Industry: Public interest & Non-profit
Media:Ambient & Interactive
Published:Sep. 17, 2007
Market:Belgium
Language:English
Style: Minimalism
descriptioncnen
You probably know the phenomenon: you forget to lock your mobile phone, you put it in your trouser pocket and without knowing it you call the first person in your contact list. We turned this insight into a totally new way of fundraising. We asked everyone to put "A BLIND CALL" as the first contact in their mobile phone. So, next time you call someone accidentally, you don't disturb the Anne's, André's or Agatha's in your contactlist anymore, but you make a blind call, donating the cost of the call to the league of the blind.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Director:
Other credit:Account Executive Greet Wachters
Agency Producer Dieter Lebbe, Bruno Dejonghe
Music Company / Composer Sonicville
awards
IMC - Integrated Marketing Communications European Awards 2008
Bronze
Innovative Idea or Concept
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