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VODAFONE FAKKA

basics
Industry: Professional & Public services
Media:Outdoor
Market:Egypt
Style: Minimalism
descriptioncnen
Description of Ambient execution
Our product itself was an ambient solution as we used In Egypt, the small shop is king. This is where Egyptians do the majority of their grocery shopping. Here, it is common practice for the shop owner to substitute small change with low-value items - the kind of items you find next to his cash register, like gum or candy. In fact, this practice is so widespread nearly anything can act as change, even if you end up feeling, well, short-changed. So when Vodafone introduced micro-recharge cards for their prepaid users, we spotted an opportunity.

English Translation of Main Headlines
Headline:

With Vodafone’s Fakka Cards, You’re Going to Do More With Your Change Call for action: For more information call 800
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Account Manager:
Planner:
Other credit:Other Credits: Clotilde Malauzat, Shady Abdel Latif: Planning Director
awards
Cannes Lions International Festival of Creativity 2013
Gold Outdoor
Small Scale Special Solutions
Cannes Lions International Festival of Creativity 2013
Silver Promo
Best Use of Shopper Marketing in a Promotional Campaign
London International Advertising Awards 2013
Gold The New Category
The NEW
New York Festival International Advertising Awards 2013
Gold Creative Marketing Effectiveness
Collateral & Direct
New York Festival International Advertising Awards 2013
Silver Creative Marketing Effectiveness
Use of Media
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