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Marriage Market Takeover

headlinecnen
Marriage Market Takeover
basics
Industry: Beauty & Health
Media:Promotion & Event
Published:Apr., 2016
Market:China
Language:Chinese
Style: Minimalism
descriptioncnen
Women in China are advancing like never before: educating themselves, becoming financially independent and carving out a bigger role in society than being only someone’s wife or mother. In response to this, the All-China Women’s Federation launched the term Sheng Nu in 2007. It translates to ”leftover woman” and, as has been reported by the BBC, The New York Times and China Daily, it has been used to classify woman who remain unmarried after the age of 27, implying that they have been passed over by men.
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Other credit:Executive Producer: Robert Helphand
PR Strategist: Amat Levin
Agency Producer Film: Alexander Blidner
Agency Producer Digital: Peter Gaudiano
Chinese Writer: Joey Chung
Media/PR Agency: BeOn, Managing Partner
Live Action / Executive Producer: Oliver Fuselier, Managing Partner
Digital / Executive Producer: Dustin Callif
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