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Heirloom

headlinecnen
The ridiculously long lasting gum
basics
Industry: Confectionery & Snacks
Media:TV & Cinema
Published:May 5, 2009
Market:United States
Language:Spanish
Style: Minimalism
descriptioncnen
Stride is the ridiculously long lasting gum. To communicate this we took the claim to the extreme. The famous cliché of a father giving to his son a precious gift passed from generation to generation was the perfect set up for our story.
credit
Brand:
Agency:
Chief Creative Officer:
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Post Production:
awards
The One Show 2010
Silver Pencil
Cinema : Maximum 3 minutes
The One Show 2010
Bronze Pencil
Television : under $80k budget
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