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Ritchie McCaw

Ritchie McCaw | adidas | 180
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headlinecnen
This cyclone has two eyes
basics
Industry: Culture, Recreation & Sport
Media:Outdoor
Published:2003
Market:Netherlands
Language:English
Style: Minimalism
descriptioncnen
Philosophy/Solution


180 and adidas brought together rugby's biggest names, covered them in acrylic paint, then had them create "self-portraits" by hitting canvas-wrapped tackle bags.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Illustrator:
Typographer:
Account Supervisor:
Advertiser's Supervisor:
Other credit:Actor / Celebrity :Jonah Lomu
awards
International ANDY Awards 2004
Bronze
Illustration
The One Show 2004
Silver Pencil
Exceptional Innovation in Marketing: Campaign
The One Show 2004
Bronze Pencil
Collateral: Campaign (Posters)
EPICA (Europe's Premier Creative Awards) 2003
Epica d’Or
EPICA (Europe's Premier Creative Awards) 2003
Winner (Gold)
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