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Exclusive the Rainbow case study

basics
Industry: Confectionery & Snacks
Media:TV & Cinema
Market:United States
Style: Minimalism
descriptioncnen
The Super Bowl is the most cluttered marketing space of the year, with brands spending millions to get in front of as many people as possible. To get standout, this epic ad was shown to just one person. Without spending a single dollar during the game, Skittles was listed on multiple 'Best Super Bowl Ad' lists and the social campaign achieved five billion earned impressions.
credit
Brand:
Agency:
Production Company:
awards
Clio Awards 2018
Gold Direct
Film
Clio Awards 2018
Gold Film
Short Form
Clio Awards 2018
Gold Social Media
Multi-Platform Campaign
D&AD 2018
Graphite Pencil Digital Marketing
Online Video Adverts
D&AD 2018
Graphite Pencil Writing for Advertising
Writing for Film Advertising
The One Show 2018
Gold Pencil Film
Online Films & Video / Varying Length Campaign
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