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Sounds of Hamburg

Sounds of Hamburg | Philharmonic Orchestra of Hamburg | Jung von Matt
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basics
Industry: Culture, Recreation & Sport
Media:Cyber
Market:Germany
Style: Minimalism
descriptioncnen
Brief: The Philharmonic Orchestra of Hamburg is one of the best known orchestras in Germany. The goal was to give them a more modern image and pull more ears into their concert hall. We were asked to create an online solution that would arouse the curiosity of classical music lovers throughout the country. Solution: A web application that merges both city and orchestra into one unique musical experience. The city of Hamburg becomes the concert hall and users take the role of conductor. Utilising custom tailored motion tracking, users are able to select moving objects from a live video feed. People, ships, cars and even fish become instruments in a spontaneous concert.
credit
Brand:
Agency:
Chief Creative Officer:
Copywriter:
Art Director:
Design:
Account Supervisor:
Account Manager:
Producer:
Other credit:Concepter: Gregor Fraser
Programmer: Alexander El-Meligi
Managing Director: Joerg Kroening
Link:http://www.sounds-of-hamburg.de/
awards
Clio Awards 2010
Silver
Entertainment
D&AD 2010
Yellow Pencil Websites
Sound Design & Use of Music
New York Festival International Advertising Awards 2010
Gold Digital and Interactive
Interactive: Sound Design
New York Festival International Advertising Awards 2010
Silver Art and Technique
Entertainment Promotion
New York Festival International Advertising Awards 2010
Silver Avant-Garde
Avant-Garde: Interactive Tools
ADC*E 2010
Gold
Any Other
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