Quest to LEGOLAND
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| basics | |
| Industry: | Toys & Games |
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| Media: | Cyber |
| Market: | United States |
| descriptioncnen |
| LEGOLAND Florida’s brand strategy is to be the resort ‘built for kids to take the lead’. Yet during the car ride, kids have very little control from the backseat. This experience reinvented GPS for kids using Google Maps, creating an immersive adventure. The experience is mapped in real-time using Google data, adjusting to any changes in the route. |
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| Other credit: | Entrant Company: VML, New York, USA Media Agency: VML, New York, USA Additional Company: THE ZOO, Mountain View, USA Managing Director, Creative Technology, Craig Elimeliah, VML Senior Development Engineer, Josh Wolf, VML Group Director, Client Engagement, Becka Vigorito, VML Supervisor, Client Engagement, Julia Mooradian, VML Associate Creative Director, Laurie Hollar, VML Business Affairs Manager, Cindy Morales, VML Data Analytics, Peter Chobanian, VML Vice President, Marketing & Sales, Rex Jackson, LEGOLAND Florida Resort Head of Marketing, Audrey Padgett, LEGOLAND Florida Resort Executive Producer, Kolby Slocum, VML |
| awards | |
 | D&AD 2018 Wood Pencil Graphic Design Digital & Mobile |
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