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SickKids VS - Undeniable

basics
Industry: Public interest & Non-profit
Media:TV & Cinema
Market:Canada
Style: Minimalism
descriptioncnen
Donations to The Hospital For Sick Children (SickKids) were plateauing. In order to succeed, SickKids needed to jolt new donors off of the sidelines. The standard sad, tear-inducing approach that treated sickness like a weakness wasn’t working. So we radically changed the tone, choosing toughness over tears and focusing on the fierce fighting spirit of our patients, and the unrelenting drive of our doctors and nurses.
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Production Company:
Producer:
Director:
Director of Photography:
Editing:
Animation:
Other credit:Chief Strategy Officer: Jason Chaney
VP Brand Director: Michelle Perez
Line Producer: Joan Bell
Flame Artist: Sean Cochrane
Music Creative Director: Didier Tovel
Music Artist: Donnie Daydream feat: Richie Sosa
VP, Brand Strategy and Communications (Client): Lori Davison
Director, Integrated Brand Marketing (Client): Kate Torrance
Manager, Patient Ambassador Program (Client): Lisa Charendoff
Director, Public Relations (Client): Sandra Chiovitti
Executive Producer: Dan Ford, Liane Thomas
awards
Cannes Lions International Festival of Creativity 2017
Gold Health & Wellness
Fundraising & Advocacy
Cannes Lions International Festival of Creativity 2017
Silver Film
Charities & Non-profit
Cannes Lions International Festival of Creativity 2017
Bronze Film Craft
Direction
Cannes Lions International Festival of Creativity 2017
Bronze Film Craft
Editing
D&AD 2017
Yellow Pencil Film Advertising
Cinema Commercials 61-120 seconds
D&AD 2017
Graphite Pencil Film Advertising
TV Commercials 61-120 seconds
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