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Barbed Wire

Barbed Wire | New Citizen Program | Ogilvy
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basics
Industry: Public interest & Non-profit
Media:Outdoor
Market:China
Style: Minimalism
descriptioncnen
Description / Synopsis


Ogilvy Beijing and New Citizen Program commissioned local artists to create “Bricks”, “Barbed Wire” and “Glass”, three installation art pieces placed outside popular art galleries in China. The provocative installations symbolize the effects of illiteracy on children affected by relocation to cities with their migrant working parents.

Context


Statistics show that a quarter of the 21 million children who have moved to cities with their migrant working parents have no hope of getting an education. Each of the installations included information on the campaign along with a phone number to call to donate money.

Philosophy/Solution


Enough money was raised to commission a new school and enroll 950 new students.
credit
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awards
Cannes Lions International Festival of Creativity 2009
Silver
Ambient: Special Build
Clio Awards 2009
Silver
Public Service
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