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Heaven and Hell

Heaven and Hell | Samsonite | JWT
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basics
Industry: Transport & Tourism
Media:Print
Market:China
Style: Minimalism
descriptioncnen
The task was to produce print ads and outdoor communication for the Samsonite Cosmolite suitcase. The selling point is its ultra-durability. The creative idea is a vivid contrast between how ‘heavenly’ it is in first class for the passenger but ‘hellish’ down below where the suitcase is being handled. And yet the suitcase emerges sparkling after the torture.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Illustrator:
Print Production:
Account Supervisor:
Production Company:
Producer:
Animation:
Other credit:Other Credits: Production House:illusion/Animator:illusion Co./Ltd/Print Pruduction:joseph Yu/Lulu Zhang/Isaac Xu
awards
Clio Awards 2012
Gold Print
Art Direction
D&AD 2012
Yellow Pencil Art Direction
Art Direction for Press Advertising
D&AD 2012
Yellow Pencil Outdoor Advertising
Poster Advertising/Existing Sites
D&AD 2012
Yellow Pencil Press Advertising
Press Advertising
The One Show 2012
Gold Pencil Collateral
Collateral / Posters - Single
The One Show 2012
Gold Pencil Magazine
Magazine / Full Page or Spread - Single
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