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Eating Kabuki with your fingers.

Eating Kabuki with your fingers. | Shochiku Minami-za | Dentsu
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basics
Industry: Culture, Recreation & Sport
Media:Print
Market:Japan
Style: Minimalism
descriptioncnen
Synopsis
Our brief was to create a series of posters to promote the Kabuki: Art & Artifacts exhibition in Kyoto.
Outcome
These posters promoted the Kabuki: Art & Artifacts exhibition in Kyoto and conveyed the essence of Kabuki.
Execution
In creating these posters, we sought to reflect kabuki history, and the unconventional, free-spirited origins of Japan's most famous dramatic art form.
CampaignDescription
Although kabuki is considered by many Japanese to be a serious, "classical" form of dramatic art, it was originally a form of popular entertainment. The shows were enjoyed by townspeople of all classes, and the actors were the pop stars of the day, known not only for their singing and dancing skill, but also for their elaborate fashions and bohemian lifestyles. In creating these posters, we sought to reflect this history, and the unconventional, free-spirited origins of Japan's most famous dramatic art form.
credit
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Agency:
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awards
Cannes Lions International Festival of Creativity 2018
Silver Design
Communication > Posters
Cannes Lions International Festival of Creativity 2018
Silver Industry Craft
Art Direction > Brand & Communications Design
D&AD 2018
Yellow Pencil Graphic Design
Posters
D&AD 2018
Wood Pencil Crafts for Design
Illustration for Design
The One Show 2018
Gold Pencil Print & Outdoor
Promotional / Collateral / Posters - Campaign
The One Show 2018
Bronze Pencil Design
Promotional / Posters - Series
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