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Bald

headlinecnen
Oil Heat. It makes a difference.
basics
Industry: Professional & Public services
Media:Radio
Published:Apr., 2001
Market:United States
Language:English
Style: Minimalism
descriptioncnen
We hear a man talking about how moving to a house with oil heat reversed his male pattern baldness.

Context


Oil heat has been losing customers to gas heat. Gas heat's positioning as a clean, more modern alternative is convincing many younger homeowners to switch.

Philosophy/Solution


Refresh the image of oil heat with an irreverent, attention-getting campaign designed to appeal to this younger consumer.
credit
Brand:
Agency:
Creative Director:
Other credit:Agency Producer Marty Friedman
awards
ADDY® Awards 2002
National Silver Award
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