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The Humanium Metal Initiative

The Humanium Metal Initiative | IM Swedish Development Partner | Åkestam Holst
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basics
Industry: Public interest & Non-profit
Media:Design & Branding
Market:Sweden
Style: Minimalism
descriptioncnen
There are hundreds of millions of illegal firearms in the world. Every minute someone is shot. Armed violence is a global epidemic that hits developing countries especially hard.
Humanium Metal is a new commodity, recycled from weapons destruction programs and made available for commercial production.
By using Humanium in their production, brands, artists and designers can help the world become a more peaceful place. Because with every Humanium product sold, new funds are generated to help support the victims, expand weapons destruction programs and rebuild conflict-torn societies.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Photography:
Design:
Planner:
Producer:
Other credit:Client Director: Anders Ullstrand, Jacob Odqvist
Developer: Alex Picha, Alexander Svensson
Cristoffer Overgaard: Kalle Peterz, Peter Norbeck
CTO: Daniel Skantze
PR: Digge Zetterberg, Ida Persson
Creative: Johan Ohrn, Karl Sundin, Kenna Magnusson, Marten Magnusson
Non-Governmental Organisation: IM Swedish Development Partner
awards
Cannes Lions International Festival of Creativity 2018
Shortlist Sustainable Development Goals
Peace, Justice and Strong Institutions
Cannes Lions International Festival of Creativity 2018
Shortlist Sustainable Development Goals
Decent Work and Economic Growth
D&AD 2017
Yellow Pencil Creativity for Good
Product Design
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