NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Silverado: Then and Now 3

Silverado: Then and Now 3 | GM - General Motors | McCann Erickson
Download Download JPG | 3000x2063px
basics
Industry: Automotive & Services
Media:Print
Market:United States
Style: Minimalism
descriptioncnen
EntrySummary
2018 marked Chevrolet’s 100th year anniversary building and selling trucks in the United States. Celebrating that milestone was important to the brand, its fans and followers, as well as for Chevy’s truck business, so we did not want to miss the opportunity. At the same time, we did not want to be purely nostalgic. Our objective was to execute that celebration in a forward-focused, rather than backward-looking, way. With that in mind, we had a simple brief: “Chevy Trucks: 100 Years of Building the Future.” As we looked back over past work done to market Chevy trucks, we noticed there were key themes, phrases, and words that were still in play today. They had become central to the Chevy Truck image and lexicon. That insight drove the creative, which illustrates how consistent Chevy Trucks have been over 100 years, even as they have modernized and evolved.
credit
Brand:
Agency:
awards
Cannes Lions International Festival of Creativity 2018
Bronze Print & Publishing
Sectors > Automotive
D&AD 2018
Wood Pencil Press Advertising
Tactical Press Advertising
Latest Updated
Loading...
Sponsor