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Ash to Art

Ash to Art | Glasgow School of Art | JWT
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basics
Industry: Public interest & Non-profit
Media:Print
Market:United Kingdom
Style: Minimalism
descriptioncnen
In May 2014 The Glasgow School of Art’s Garnethill campus suffered a fire that caused significant damage, including the loss of the celebrated Mackintosh Library. After seeing the news our creative team Bill and Giles approached the GSA with a spec idea: Why not send bits of the burned building - charred timbers and debris such as burned books and furniture – to the world’s top artists? Ask them to create new piece of art with it and sell them all in an auction to raise money for the rebuild campaign. Literally using the old building to create the new building.
After two years of a small dedicated team from GSA and JWT London working hell for leather to get this pulled together we now have 25 pieces of art from artists including Simon Starling, Sir Antony Gormley, Grayson Perry, Cornelia Parker, Jenny Saville and Douglas Gordon. They will be auctioned at Christie’s London on 8th March during the Post-War and Contemporary Art Day Sale.
credit
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Executive Creative Director:
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Other credit:Creatives: Giles Hepworth, Bill Hartley
Head of Art: Dave Dye
Creative Producer: Kate Duncan
Entrant Company: J. WALTER THOMPSON, London, United Kingdom
Media Agency: J. WALTER THOMPSON, London, UNITED KINGDOM
PR Agency: J. WALTER THOMPSON, London, UNITED KINGDOM
Additional Company: THE GLASGOW SCHOOL OF ART, Glasgow, UNITED KINGDOM
Head of Art, Dave Dye, J. Walter Thompson London
Creative Producer, Kate Duncan, J. Walter Thompson London
Creative, Giles Hepworth, J. Walter Thompson London
Creative, Bill Hartley, J. Walter Thompson London
awards
D&AD 2018
Yellow Pencil Creativity for Good
Advertising & Marketing Communications /Not for Profit
D&AD 2018
Graphite Pencil Creativity for Good
Design/Not for Profit
D&AD 2018
Wood Pencil Direct
Direct Response/Ambient
D&AD 2018
Wood Pencil Experiential
Live Shows
Cannes Lions International Festival of Creativity 2017
Shortlist Print & Publishing
Charities & Non-profit
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