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Lion Days

Lion Days | Peugeot | Bruckner Yaar Levi
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basics
Industry: Automotive & Services
Media:Ambient & Interactive
Market:Israel
Style: Minimalism
descriptioncnen
Peugeot Israel with a clever flyer that creates the illusion that a lion is driving your car! The flyers were placed on the windshields of the competition's vehicles in 5 different cities throughout Israel (TLV, Hertzelia, Ramat Hasharon, Modiin & Rishon Letzion), communicating the brands sale days (AKA "Lion Days"), with a specific message inviting each driver to "become a lion". The flyer included the times and dates for the event, as well as a trade-in offer for drivers who already owned a Peugeot, which resulted in thousands of surprised drivers who were exposed to the message. The Images were shared throughout social media platforms in the country, and the company reported a 25% increase in the number of people attending the event as opposed to last year.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Planner:
Other credit:Partner & Chief Creative Director: Yoram Levi
Client Management: Vered Braverman, Liran Nissim
Strategy: Liron Schecter
PR: Meidan Zwiebel
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