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What Walk of Shame

headlinecnen
Avoid the Walk of Shame this Season. Harvey Nichols Womenswear
basics
Industry: Apparel, Clothing & Footwear
Media:Cyber
Published:Dec., 2011
Market:United Kingdom
Language:English
Style: Minimalism
descriptioncnen
情节
A big Christmas party perhaps, followed by an early morning journey home, complete with the tell-tale symptoms: the slight limp from the killer heels (which seemed a good idea at the time), accompanied by under-eye bags that would rival even Victoria Beckham’s largest tote and bed hair. Party-goers making their way home, eyes down, cheeks ablaze, trying to ignore disapproving stares of the 8am commuters; and the wolf-whistles from the builders perched on scaffolding above.The film culminates with our ‘hero’ girl walking back to her flat doing what looks more like a ‘stride of pride’. She clearly never made it home, but something sets her apart from the others. Her Harvey Nichols outfit still looks fantastic and she walks with her head held high

Brief Explanation
The ad plays on the theme of ‘the morning after the night before’. So we see different women the morning after a big Christmas party perhaps, on their way home. Eyes down, cheeks ablaze, trying to ignore disapproving stares of the 8am commuters, complete with the tell-tale symptoms: the slight limp from the killer heels, accompanied by under-eye bags and bed hair. The film culminates with our ‘hero’ girl walking back to her flat doing what looks more like a ‘stride of pride’. She clearly never made it home either, but something sets her apart from the others. Her Harvey Nichols outfit still looks fantastic and she walks with her head held high. The line reads: “Avoid the Walk of Shame this Season. Harvey Nichols Womenswear.” The ad ends with a call to action to: Share your #walkofshame on Twitter.
credit
Brand:
Agency:
Executive Creative Director:
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Account Supervisor:
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Other credit:Creative Team: Mike Crowe, Rob Messeter
Project Manager: Kirsty Petrie
Advertising Manager: Julia Bowe, Anna Davidson, Alexa Mullane
Arrangement: Mark Hellaby @ Clearcut Sound
awards
Cannes Lions International Festival of Creativity 2012
Silver Film
Retail Stores
Clio Awards 2012
Gold Film
Online
D&AD 2012
In-Book TV & Cinema Advertising
Cinema Commercials 41-60 seconds
International ANDY Awards 2012
Bronze Video Cinema
Fashion Apparel & Accessories
London International Advertising Awards 2012
Silver TV/Cinema/Online Film
Retail
The One Show 2012
Silver Pencil Cinema Advertising
Cinema Advertising / Short Form - Under :90 - Single
The One Show 2012
Bronze Pencil Consumer Television
Consumer Television / Under $80K Budget - Single
British Arrows 2012
Silver
Best 30-59 Second Cinema Commercial
British Arrows 2012
Silver
Retail
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