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King Kong

King Kong | Volkswagen | DDB
Download Download JPG | 740x1000px
headlinecnen
Small but tough. Polo.
basics
Industry: Automotive & Services
Media:Print
Market:United Kingdom
Style: Minimalism
descriptioncnen
Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.

Philosophy/Solution


Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.

Results


Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.
Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.
The work featured on this page is some of our most recent.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Illustrator:
Typographer:
Account Manager:
Other credit:Marketing Manager Catherine Woolfe
Brand Manager Catherine Woolfe
awards
Cannes Lions International Festival of Creativity 2005
Silver
Cars
Clio Awards 2005
Silver
Automotive
D&AD 2005
Silver
Posters: Consumer Posters/Individual Pavement (Sidewalk)/Adshel
International ANDY Awards 2005
Bronze
Automotive
The One Show 2005
Silver Pencil
Consumer Newspaper: Over 600 Lines - Single
The Creative Circle Awards 2005
Gold
Best Newspaper Advertisement
The Creative Circle Awards 2005
Gold
Best Portrait Poster
The Creative Circle Awards 2005
Silver
Best Poster
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