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Echo Escape

basics
Industry: Internet sites & Services
Media:Ambient & Interactive
Market:United States
Style: Minimalism
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descriptioncnen
Using voice to control Alexa and the Amazon Echo is an experience that’s hard to describe. A traditional ad or product demo simply can’t capture how magical it is. So instead this demo locks people into one: introducing the world's first escape experience powered by voice. Thousands at New York Comic Con lined up to crack codes, control over 100 smart devices, and set themselves free, culminating in a Twitch live stream where 1.5m online players joined in to control the fate of their favourite gamers.
awards
D&AD 2018
Wood Pencil Branded Content & Entertainment
Immersive
The One Show 2018
Silver Pencil Interactive
Innovation in Interactive / Experiential
The One Show 2018
Merit Branded Entertainment
Innovation in Branded Entertainment
The One Show 2018
Merit Responsive Environments
Innovation in Responsive Environments
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