Echo Escape
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| basics | |
| Industry: | Internet sites & Services |
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| Media: | Ambient & Interactive |
| Market: | United States |
| descriptioncnen |
| Using voice to control Alexa and the Amazon Echo is an experience that’s hard to describe. A traditional ad or product demo simply can’t capture how magical it is. So instead this demo locks people into one: introducing the world's first escape experience powered by voice. Thousands at New York Comic Con lined up to crack codes, control over 100 smart devices, and set themselves free, culminating in a Twitch live stream where 1.5m online players joined in to control the fate of their favourite gamers. |
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| awards | |
 | Cannes Lions International Festival of Creativity 2018 Shortlist Entertainment Use of Emerging Tech for Games |
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| Cannes Lions International Festival of Creativity 2018 Shortlist Media Channels > Use of Ambient Media: Large Scale |
| Cannes Lions International Festival of Creativity 2018 Shortlist Outdoor Ambient > Interactive Experiences |
| Cannes Lions International Festival of Creativity 2018 Shortlist Outdoor Ambient > Immersive Experiences |
 | D&AD 2018 Wood Pencil Branded Content & Entertainment Immersive |
| D&AD 2018 Wood Pencil Experiential Trade Show |
 | The One Show 2018 Silver Pencil Interactive Innovation in Interactive / Experiential |
| The One Show 2018 Merit Branded Entertainment Innovation in Branded Entertainment |
| The One Show 2018 Merit Responsive Environments Innovation in Responsive Environments |
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