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HKMC Branding TVC

headlinecnen
Slogan: Retirement Today Made Possible
Script: Life is a voyage navigated by dreams. Propelled by faith and perseverance, we strive to achieve our goals. We have spent most of our lives on building assets from zero. Are there any storms or strong tides we have not yet faced? Hopefully, after rain comes fair weather. We can then rely on our hard-earned assets to retire with ease. Yet, how could it be achieved? What we need is indeed right in front of us – Secure and lifelong solutions which enable us to retire at once!
basics
Industry: Professional & Public services
Media:TV & Cinema
Published:May, 2019
Market:Hong Kong, China
Language:Chinese
Style: Minimalism
descriptioncnen
Retirement Planning has long been a strategic battle ground for all the big insurance and banking players, especially in the aging countries.
At the same time, it is also a matter of social stability to the local government
In the past, all the insurance and banking players are selling well with the strategy of “Time is money. Plan now and 20 years later you would be…”
But how about the people who have already retired today (aged 55 or above) but had not planned 20 years ago? We called them Today’s Retiree
HKMC was strategically founded to tackle this particular market segment, offering those Today’s Retiree a series of alternative retirement solutions, yet not competing with the commercial sector (insurance and bank)
Using the Paper Boat to play the storyline of Life is a Journey and where you are heading to for both your dreams and security.
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