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Irresistibly pointless trueview ads

basics
Industry: House, Garden & Pets
Media:Ambient & Interactive
Market:Sweden
Style: Minimalism
descriptioncnen
TrueView ads on YouTube can be annoying. But they are potentially powerful if viewers can be convinced to watch beyond the unavoidable first five seconds. Utilising reverse psychology, viewers were begged not to watch the full ads, resulting in IKEA getting viewing rates far above industry standards – 39% even watched the whole spots.
credit
Brand:
Agency:
Production Company:
awards
Clio Awards 2018
Bronze Film
Other
The One Show 2018
Merit Film
Online Films & Video / Pre-Roll Video - Campaign
The One Show 2018
Merit Film
Online Films & Video / Long Form - Campaign
D&AD 2017
Wood Pencil Digital Marketing
Online Video Adverts
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