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Animal Life

headlinecnen
Protected paths for animals. The French highway network.
basics
Industry: Professional & Public services
Media:TV & Cinema
Published:Oct. 25, 2000
Market:France
Style: Minimalism
descriptioncnen
Description / Synopsis


"The Animal's life" shows a hind, a rabbit and a beaver crossing the road with help of a trampoline. When the highway crosses a forest, the problem of the animals protection is at stake. That is why les Sociétés d'Autoroutes are implementing some protected passages for animals.

Context


2003: a brand image campaign.
In 2003, ASFA, the French Highways companies Association goes on with its goal of arousing sympathy by choosing again the television media to broadcast its message.
This time, the message is not only meant to say highways are a good invention, but to have people understand that behind the highways, companies are working for bringing to users some essential services.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Production Company:
Director:
Other credit:Account Director Jean-Baptiste Hespel
Account Executive Clémence Cousteau
Agency Producer Géraldine Fau, Christine Bouffort
3D Graphics BUF Compagnie
Advertising Manager Jean Mesqui, Rémy Chardon
Advertising Manager Jean Jourdan, Arianne Lacroix
awards
The Cresta Awards 2004

Television Campaign
Eurobest - The European Advertising Festival 2003
Bronze
Non Commercial Public Services, Political & Religious Advertising
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