NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

No Excuses

basics
Industry: Public interest & Non-profit
Media:TV & Cinema
Style: Minimalism
descriptioncnen
Chrysalis, a trauma-certified nonprofit that helps individuals and families impacted by domestic violence, has launched “No Excuses,” a multimedia advertising campaign running throughout October, which is Domestic Violence Awareness month.
R&R Partners designed the creative, which is running on local TV in the Phoenix market, out-of-home media, and Facebook and Instagram. In addition, the agency secured PSA placements at Harkins Theatres and coordinated the release of an op-ed written by Chrysalis’ CEO, Patricia Klahr, who has served the community for the last three decades. Chrysalis has a 15-year relationship with R&R Partners and in 2018, the agency launched the organization’s first-ever marketing campaign.
“We want victims to know that we—their friends, families and members of the community—believe and support them,” said Klahr. “To bring that idea home, we enlisted the help of fellow survivors, advocates and Chrysalis employees.”
The social aspect of the campaign delivers a message of awareness, empowerment and legitimacy to women and men at risk of abuse and invites them to seek help, information and confidential support at www.noabuse.org. The work targets those who are early in the cycle of abuse and questioning their relationship with the abuser. The takeaway: No matter what excuse an abuser gives, this can’t change the truth. Billboards were utilized to generate awareness for domestic abuse among the larger Phoenix community.
As the video opens, we see the words of a defensive abuser written out on a chalkboard: “It’s all your fault,” “It won’t happen again” and “No one will believe you.” Supportive people from the community stand up with their own signs to block out part of these messages and flip their meaning: “It’s not your fault,” “It will happen again” and “We believe you.” The ad ends by saying “Together we can stop the cycle of abuse” and encourages viewers to visit www.noabuse.org.
While the “No Excuses” tagline is new this year, the theme was apparent in last year’s work. Billboards read “You didn’t have it coming” and “He didn’t just have a bad day.” The 2018 campaign was extremely effective in targeting the community and reached more than 750,000 people on social media, garnered 8.5 million impressions from its OOH messages and received 9,000 website visits during the period. Since the launch of the 2019 campaign, Chrysalis has already reported an uptick in website form fills and increased calls.
credit
Brand:
Agency:
Copywriter:
Design:
Producer:
Director:
Director of Photography:
Editing:
Other credit:Associate Creative Director: Julie Shanahan
Associate Creative Director: Greg King
Composer: PJ Szabo
Sound Mix: David Miller
Brand Supervisor: Mallory Miranda
Brand Supervisor: Steven Miller
Project Manager: Juan Gatti
Latest Updated
Loading...
Sponsor