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Frank

basics
Industry: Retail & Distribution
Media:Radio
Market:Philippines
Style: Minimalism
credit
Brand:
Agency:
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Other credit:Entrant Company: McCANN WORLDGROUP PHILIPPINES, Taguig City, The Philippines
Media Agency: UM, Manila, THE PHILIPPINES
Additional Company: FULLY BOOKED, Taguig, THE PHILIPPINES
Managing Director, Ramon Garcia, McCann Worldgroup Philippines
Business Director, Bambi Reyes, McCann Worldgroup Philippines
Production Group Director, Noemi Zamora, McCann Worldgroup Philippines
Media Director, Aissa Suanes, UM Philippines
Sound Engineer, Philip Jarilla, Hit Productions Inc.
Sound Engineer, Richard Genabe, Hit Productions Inc.
Sound Design Arrangement, Arnold Buena, Hit Productions Inc.
descriptioncnen
ScriptInEnglish

(MUSIC all throughout)MAN:At 55, I met my father for the first time. I knew at once, I was the source of his pain. His deepest regret.At 72, I began to ponder my accursed existence. Who am I? What is my purpose? Why are my arteries exposed?At 107, I discover the truth. This body was never mine. Skin...bones...organs... My wretched father had stolen them from the graves of others.At 132, I slowly tighten my brutish yellow hands around his wife's throat.Until, at 133, I kill her.Finally, at 176, with torch in hand, I see my father for the last time.V/O:With a book, you're not just turning a page, you're living a whole other life.Mary Shelley's "Frankenstein" and other Classics.Available at the Fully Booked bookstores and fullybookedonline.com
BriefExplanation

Fully booked is one of the largest and most famous bookstore chains in the Philippines. They wanted to encourage people to keep reading and promote their comprehensive selection of titles as well. This radio spot reminds readers that when they read a book, they’re not just turning a page—they’re living a whole other life through the characters in the story. At the end of each spot, the title of the book is revealed, and listeners are invited to check out other reads by visiting Fully Booked or fullybookedonline.com
awards
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Retail & e-Commerce
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