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The Absolute Pitch

basics
Industry: Education
Media:Radio
Market:Germany
Language:English
Style: Minimalism
descriptioncnen
People with absolute pitch can identify every tone on the musical scale without any device. They can hear the tones C, D, E, F, G, A and H (German scale). With these tones, you can encode words that can only be identified by people with absolute pitch. To make sure that only the most talented young musicians apply for courses at Hanover’s University of Music, Drama and Media, we developed an effective barrier: we produced a radio ad where the contact email address chef@hmtm-hannover.de (‘chef ’ is German for ‘boss’) was encoded using tones. Our radio commercial became the first round of the qualifying examination.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Account Manager:
Production Company:
Producer:
Other credit:Recording Studio: Studio Funk, Berlin
Audio Engineer: Andy Schlegel, Studio Funk, Berlin
Record Company: Studio Funk Berlin
Account Handler: Michael Fucks, Sophie Gudat
Audio Producer: Stephan Moritz
awards
Clio Awards 2012
Gold Radio
Product/Service
D&AD 2012
Nomination Radio Advertising
Radio Advertising over 30 seconds
The One Show 2012
Gold Pencil Public Service
Public Service / Radio - Single
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