NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Head Transplant

Head Transplant | Hasbro | DDB
Download Download JPG | 3648x4000px
basics
Industry: Culture, Recreation & Sport
Media:Outdoor
Market:France
Style: Minimalism
descriptioncnen
EntrySummary

In 2016, for its 60th Anniversary, Playdoh launched a new worldwide communication platform focused on one word: « imagination ». In a world of apps and digital entertainment, we had to show that Play-Doh is still a wonderful way for kids to express themselves and develop their imagination. We started with a very simple, yet universal idea: when kids play - and especially when they play with something like modeling clay - they build their own stories. Their own world, where anything is possible, even if it totally contradicts the laws of universe. That is how the « World of Playdoh » was born. We then simply had to explore it. We wanted everyone to find something they like. The style was intentionally childish and colorful, as a clear reference to the children’s universe, but the headlines were written to have multiple layers of meaning for kids and parents .
BriefExplanation
credit
Brand:
Agency:
Executive Creative Director:
Copywriter:
Art Director:
Photography:
Account Supervisor:
Advertiser's Supervisor:
Account Manager:
Other credit:Clay modeler, Marion Dervaux, DDB Paris
awards
D&AD 2018
Wood Pencil Art Direction
Art Direction for Poster Advertising
Cannes Lions International Festival of Creativity 2017
Bronze Outdoor
Entertainment & Leisure
Cannes Lions International Festival of Creativity 2017
Bronze Outdoor
Illustration
Cannes Lions International Festival of Creativity 2017
Bronze Print & Publishing
Art Direction
Latest Updated
Loading...
Sponsor