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House

basics
Industry: Public interest & Non-profit
Media:Cyber
Market:Brazil
Language:English
Style: Minimalism
descriptioncnen
The goal was to capture donors and volunteers for Estação Bem Estar: lodging that shelters, treats and reinserts homeless people from the City of São Paulo.

Philosophy/Solution


The idea was to reach people who are looking for a real property to buy or to rent. Our objective is to move these people emotionally, showing them the reality of those whose homes are the city’s streets. And to do this, we will make an ad in a renowned Brazilian real estate site, showing a street shelter as if it were for sale together with beautiful and spacious properties.
credit
Brand:
Agency:
awards
Cannes Lions International Festival of Creativity 2009
Silver
Charities, Public Health & Safety, Public Awareness
Wave Festival 2009
Bronze
Direct
Latest Updated
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Sponsor