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Industry: Financial & Legal services
Media:TV & Cinema
Style: Minimalism

The film opens with a series of intimate vignettes of hands finding each other. Everyday moments like walking down the street, or laying on a blanket in a park. We reveal the hands are those of LGBTI couples.We then see a series of shots of these couples holding hands, but encountering a situation that makes them feel uncomfortable, so they let go.However, in a moment of pride, two men decide to hold tight to each other as they walk past a busy pub. A super appears over their tight grip: ‘When you feel like letting go. #HOLDTIGHT’We then move into a supercut of couples holding tight. The film closes with a super that reads ‘ANZ is proud to continue supporting Sydney Gay and Lesbian Mardi Gras, and the Auckland Pride Festival followed by ANZ’s logo and their brand values ‘diversity, inclusion, respect.’

The bank of Australia and New Zealand (ANZ) was entering its 11th year of support for Sydney Gay and Lesbian Mardi Gras, and fifth as partner of Auckland Pride. ANZ has become one of the loudest and most consistent corporate supporters of the LGBTI community. The ongoing sponsorship of Sydney Mardi Gras and Auckland Pride events allow them to demonstrate their internal values of diversity, inclusion and respect. After years of celebrating the events in a fabulously, fun spirit we wanted to do something that contributed to LGBTI equality in a more meaningful way, that showed a deeper understating and empathy. Even in 2017, not only were we still waiting for marriage equality (Australia), but the simple act of holding hands was still difficult for many LGBTI people. We wanted to change behavior and perceptions and show support for this, the simplest gesture of love and a basic human right.
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Other credit:Entrant Company: TBWA\MELBOURNE, Australia
Media Agency: PHD, Melbourne, AUSTRALIA
PR Agency: ELEVEN PR, Melbourne, AUSTRALIA
Creative, Tim Woolford, TBWA\Melbourne
Creative, Scott Canning, TBWA\Melbourne
Head of Broadcast, Margot Ger, TBWA\Melbourne
Head of Integrated Production, Dave Keating, TBWA\Melbourne
Content Producer, Stephanie Leddin, TBWA\Melbourne
Content Creator/Editor, Jesse Richards, TBWA\Melbourne
Composer, Michael Edwards, Level Two Music
Managing Director/Executive Producer, Michael Ritchie, Revolver/Will O'Rourke
Executive Producer/Head of Projects, Josh Mullens, Revolver/Will O'Rourke
Regional Group Head, Ricci Meldrum, TBWA\Melbourne
Group Business Director, Claire Tenzer, TBWA\Melbourne
Project Director, Amelia Van Veenendaal, TBWA\Melbourne
Project Manager, Todd McLerie, TBWA\Melbourne
Project Manager, Paul Arena, TBWA\Melbourne
Managing Director Melbourne, Fee Townshend, Eleven\PR
Managing Director Auckland, Angelina Farry, Eleven\PR
Head of Client Service, Robyn Budd, TBWA\Auckland
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