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Podkovan

Podkovan | Podokovan | R Agency
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basics
Industry: Alcoholic drinks
Media:Design & Branding
Published:2018
Market:Czech Republic
Language:Czech
Style: Minimalism
descriptioncnen
Background: While other brands are trying to make their manufacturing cheaper, we remain true to the principles of brewing, even if they seem obsolete and commercially unprofitable. Our strength is in our old age.
Idea: When you drink beer everything becomes much better. Problems are solving, you become bolder and your eloquence simply does not have a limit. You're in for the ride of your life.
Execution: Stylistic combines classical linocuts, giving a reference to heritage. At the same time, due to more modern illustration style, the label is not dissonating with modern materials (like PET).
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Illustrator:
Design:
Other credit:Creative group head: Dima Liutyi
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