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Epic Journey

basics
Industry: Financial & Legal services
Media:TV & Cinema
Style: Minimalism
descriptioncnen
adam&eveDDB creates ‘Epic Journey’ brand campaign for Lloyds Bank
Lloyds Bank launches its latest brand campaign with an epic 60-second TV commercial featuring the familiar black horse. The campaign will be supported in VOD, OOH, DOOH and Cinema.
At a time when the generational divisions in Britain are greater than ever the campaign highlights the importance of inter-generational support by showing the iconic horse and a young foal embarking on an epic journey together.
Set to the soundtrack of ‘Look After You’ by Aron Wright, we see the two generations supporting each other on that journey; demonstrating Lloyds Bank’s commitment to be by the side of every generation.
Catherine Kehoe, Managing Director for Group Brands & Marketing at Lloyds Banking Group said – “This is the latest chapter in the Lloyds Bank ‘By Your Side’ campaign. The new ad shows the importance of relationships between generations, and that we will always be by their side whatever challenges may arise”.
Mat Goff at adam&eveDDB said:
“By your side”, is a campaign that has consistently allowed us to demonstrate Lloyds Bank’s commitment to supporting customers of every kind in modern Britain. At a time where different generations need each other more than ever, this next chapter is a powerful and emotive illustration of Lloyds Bank’s commitment to be by the side of them all.
credit
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Other credit:Marketing Communications Director: Richard Warren
Senior Manager: Vicky Handley
Marketing Manager: Sophie Gaitskell
Assistant Marketing Manager: Aamir Suleman
Agency producer/s: Nikki Cramphorn, Hayley Carter (assistant integrated producer), Nicola Applegate Planners: Ben Worden
Group CSO: David Golding
CEO: Mat Goff
Managing Partner: Charlotte Wolfenden
Media agency: MediaCom
Executive Producer: Simon Cooper
Production Manager: Antonia Vickers
VFX Studio: Untold Studios
VFX Producer: Tom Igglesden
VFX Executive Creative Director: Neil Davies
VFX Creative Director: Diarmid Harrison-Murray
VFX Supervisors: Amir Bazazi, Alex Gabucci
VFX Artists: Clement Granjon, Philippe Moine, Aitor Arroyo, Doruk Saglam, Benoit Gielly, Deniz Cinar, Gael Kerchenbaum, Michael Hanault, Sauce Villas, Carl Edlund.
Colourist: Toby Tompkins, CHEAT
Music Supervisor: Nick Payne and Joe Rice, SixtyFour Music
Audio Post Production: Jack Sedgwick, Wave Studios
Soundtrack name and composer: Look After You, Aron Wright
Content Director: Robert Spary-Smith
Content Producer: Stuart Henderson
BTS Editor: Simon Pearson
BTS and Digital Post Producer: Lydia Gebbie
Animators (Digital): Sam Butler, Mauricio Brandt, Tom Lockwood
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