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Launch 1

basics
Industry: Financial & Legal services
Media:TV & Cinema
Market:Slovakia
Style: Minimalism
descriptioncnen
情节
SUMMARY:
ZUNO Bank launched two new banks in Slovakia and the Czech Republic. The goal of their marketing campaign was to promote brand awareness and add 60,000 new accounts worth €3k by the end of 2011.
Based on the insight that “The best bank for me is the one I notice the least, spend the least amount of time with”, ZUNO was presented by means of minimalist communication based on bold, often self-mocking messages, with the theme Less Bank. More Life.
This ironic approach differentiated ZUNO from other “bricks & mortar” banks which strove to establish an emotional bond with their clients by using advertising clichés and presenting their services as being worth special appreciation.
As a result of the campaign, Slovakia and the Czech Republic both passed their targeted awareness figures by 57.5% and 36.3% respectively. Both countries also surpassed their spontaneous awareness goals by similar margins.
The new banks exceeded the expectation of obtaining 300,000 customers by 8.3%, and the volume of those accounts was overachieved by almost 140%.
credit
Brand:
Agency:
Other credit:Others/Credit: Judita Vighova
awards
EACA Euro Effies 2012
Bronze Product/Service Launch
Product/Service Launch
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