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The Teabag Collection

The Teabag Collection | Hälssen & Lyon | Korefe
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basics
Industry: Food
Media:Design & Branding
Market:Germany
Style: Minimalism
descriptioncnen
Execution

The Teabag Collection premiered publicly at Berlin Fashion Week, Germany’s most important fashion event, where they quickly grabbed the attention of fashion lovers, generating a lot of valuable PR. In addition to that, the precious collection was sent out to fashion oriented influencers as an exclusive promotional mailing in a three-digit circulation.
Synopsis

Since 1879, Hälssen & Lyon has been crafting the finest teas for clients across the world. During this time they have received continuous support from their long-standing customers. We created a special direct mailing to thank them for their commitment.
CampaignDescription

We created The Teabag Collection – the first tea bags that look and feel like the world’s most iconic handbags. An innovative idea designed to demonstrate how the oldest drink in the world is anything but out of fashion.
Outcome

Thanks to the buzz generated at Berlin Fashion Week and the positive response from clients, The Teabag Collection led directly to a significant uptick in sales within a month of its release. Interest from longstanding clients grew exponentially, with 35% of them placing new orders within two weeks of release and several new clients requesting more information. The Teabag Collection continues to gain traction online, generating priceless PR.
credit
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Other credit:Entrant Company: KOREFE, Hamburg, Germany
Production Manager, Martin Lühe, Kolle Rebbe GmbH
Head Of Design, Christian Doering, KOREFE
Retouch Artist, Tommy Szewczuk, Kolle Rebbe GmbH
Agency Producer, Ricarda Brieden, Kolle Rebbe GmbH
Final Artwork, Roy Philipp, Kolle Rebbe GmbH
PR Director, Melanie Michelberger, Freelance
Sound Engineer, Oscar Meixner, Hastings Music GmbH
awards
The One Show 2018
Bronze Pencil Design
Craft / Printing & Paper Craft - Single or Series
Cannes Lions International Festival of Creativity 2017
Shortlist Design
Brand Collateral
Cannes Lions International Festival of Creativity 2017
Shortlist Design
Special Editions & Promotional Packaging
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