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Beyond Money

Beyond Money | Santander Bank | McCann Erickson
Download Download JPG | 3000x1117px
basics
Industry: Financial & Legal services
Media:TV & Cinema
Market:Spain
Style: Minimalism
descriptioncnen
Spanish millennials suffered disproportionately during the economic crisis and blamed the banks. In 2017, Santander launched the 1|2|3 Smart account offering youth-oriented services and experiences. This film further connects to that generation with a story set in the near future where memories can be bought and sold.
credit
Brand:
Agency:
Chief Creative Officer:
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Music:
Other credit:Entrant Company: MRM//McCANN SPAIN, Madrid, Spain
Head of Digital Marketing, Elena Alti, Santander Bank
Brand and Advertising Director, Marina Peña Caballero, Santander Bank
Content Manager, Sergio Ramírez, Santander Bank
Head of Art, Rafa Merino, Mrm//McCann
Creative, Marcos Martínez, Mrm//McCann
Creative, Rubén Sánchez, Mrm//McCann
Creative, Sergio Villarrubia , Mrm//McCann
Creative, Yerai Gómez, Mrm//McCann
Creative, Dani Requena, Mrm//McCann
Client Services Director, Germán Fritzsch, McCann Worldgroup
Brand Manager, Jorge de Federico, McCann Worldgroup
Planning Director, Raquel Espantaleón, McCann Worldgroup
Director & Scriptwriter, Kike Maíllo, Freelance
Cast, Adriana Ugarte, Freelance
Cast, Miquel Fernández, Freelance
Cast, Will Shepard, Freelance
Cast, Bárbara Goenaga, Freelance
awards
D&AD 2018
Wood Pencil Film Advertising
Cinema Commercials over 240 seconds
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