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Audi City Lights

Audi City Lights | Audi | DDB
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basics
Industry: Automotive & Services
Media:Outdoor
Market:Belgium
Style: Minimalism
descriptioncnen
Entry Summary
Brussels is known as a very busy city, with endless numbers of cars going to and leaving the city at rush hour. Especially in winter it gets dark very soon which makes it more dangerous for pedestrians to cross the streets.
Brief Explanation
The key to this campaign is that we interacted with the people in the street, just like the new A4 would do when you would drive it. We made sure the people got safe from one side of the street to the other by showcasing the newest feature on the A4, the Matrix headlights which follows pedestrians, making sure you spot them in time. A great eye catcher on a busy junction which serves as a beacon of safety at the same time.
credit
Brand:
Agency:
Creative Director:
Art Director:
Account Supervisor:
Account Manager:
Planner:
Production Company:
Producer:
Director:
Other credit:PR Manager: Kenn Van Lijsebeth
awards
Cannes Lions International Festival of Creativity 2016
Shortlist Outdoor
Interactive Outdoor Experiences
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