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Aami Smartplates

Aami Smartplates | Suncorp | Ogilvy
Download Download JPG | 4000x2836px
Industry: Electronics & Audio-Visual
Style: Minimalism

AAMI, Australia’s leading insurance company knew young drivers were the most at-risk. But when we started researching why, we discovered that the way they learn to drive hasn’t changed in 50 years.Learner drivers (or L-Platers) are required to record their on-road driving hours using a government mandated manual logbook, each time they go for a supervised practice drive. An old-school system which is stressful, inaccurate and doesn’t add any value.AAMI Smartplates provides an innovative solution, removing the need for the paper-based analog logbook, instead focusing on road awareness and instilling good driving habits while collating driving data. This data can be submitted directly to a local traffic authority for license review and can be used to predict driving trends among various age groups. It uses the built-in GPS in a smartphone to provide a detailed, real time Apple or Google map of a learner driver’s journey. This data is then shared with external API’s to gather a more detailed understanding. Using the HERE Road API, we are able to track road traffic density. Using Weather Underground API, we’re able to track the road conditions during a session. Using a custom OpenStreetMap (OSM) API, we are able to discern the exact road type being driven at any given moment. Using mPDF functionality, AAMI SmartPlates creates and export a PDF version of the logbook, ready for Road Transport Authorities to review.All data is presented to the learner through a rich user Interface, enabling instantaneous review of their data in an aesthetically pleasing manner, helping them identify opportunities for improvement.Other built-in features of the phone were used to silence incoming calls and send an automated notification to the caller while a driving lesson is underway, reinforcing good driving habits of not answering calls or using their phone when driving.

AAMI SmartPlates, a real-time drive tracker and coach that sits at the centre of a new digital learning eco-system: connecting young drivers, parents, instructors and road authorities for the first time. At the core, is the AAMI SmartPlates mobile app, which tracks every detail of every drive, so Learners can focus on the road while their practice hours, routes, road type, weather and traffic density, are monitored and recorded in real-time. Captured data gets crunched into skills sets so Learners, parents and instructors can gain a complete picture of their progress, what they’re mastering and what needs improvement via a customized learning plan. AAMI SmartPlates Coach knows why, when and where they need practice and how to motivate them, reducing the risk of accidents caused by overconfidence and inexperience; using driving, map and road data in such an innovative way that could actually help reduce the Australian road toll.
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Other credit:Entrant Company: OGILVY AUSTRAILIA, Melbourne, Australia
CEO, David Fox, Ogilvy Australia
Head of Strategy / Managing Partner, Gavin McMillan, Ogilvy Melbourne
Managing Partner, Michael McEwan, Ogilvy Melbourne
National Head of Digital, Jason Davey, Ogilvy Australia
Head of Digital, Alistair Bruyns, Ogilvy Melbourne
Technical Director, Josh Bondy, Tim Chapman, Ogilvy Melbourne
Senior Digital Project Manager, Alex McNeilly, Ogilvy Melbourne
UX Director, Gina Hughes, Ogilvy Australia
Digital Art Director, Mark Tompkins, Ogilvy Melbourne
Senior Digital Designer, Rani Shabtai, Ogilvy Melbourne
Associate Director, Kate Aurel-Smith, Ogilvy Public Relations
Project Lead, Lauren Shepherd, SUNCORP
EGM Brand and Marketing, Kristi Woolrych, SUNCORP
Head of Brand and Marketing, Tim Hernadi, SUNCORP
EM AAMI Brand and Marketing, Michelle Martinis, AAMI
Project Manager, Alok Pandit, SUNCORP
Digital Self Service Specialist, Andrew Muir, SUNCORP
Technical Team, Albert Kalaja, Kiran Abraham, Ngoc Nguyen, Michael La, SUNCORP
Marketing Team, Jo-Anne Tierney, Claire Whish-Wilson, Catherine Bloxsom, Angela Grogan, Anthony Russell, AAMI
Cannes Lions International Festival of Creativity 2018
Silver Health & Wellness
Health Services & Corporate Comms > Insurance
Cannes Lions International Festival of Creativity 2018
Shortlist Health & Wellness
Health Services & Corporate Comms > Insurance
Cannes Lions International Festival of Creativity 2017
Bronze Media
Corporate Social Responsibility
Cannes Lions International Festival of Creativity 2017
Bronze Mobile
Cannes Lions International Festival of Creativity 2017
Bronze PR
Use of Web Platforms & Apps
Cannes Lions International Festival of Creativity 2017
Shortlist Digital Craft
Curation of Data
Cannes Lions International Festival of Creativity 2017
Shortlist Mobile
Activation by Location
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