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The Bridal Uniform

The Bridal Uniform | UN Women | BBDO
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basics
Industry: Public interest & Non-profit
Media:Ambient & Interactive
Market:Pakistan
Style: Minimalism
descriptioncnen
Almost a quarter of Pakistani women in the last ten years have been married before the age of 18. Proposals to raise the legal marriage age to 18 have been rejected previously on religious grounds. This stunt saw the creation of a special bridal gown that merges a schoolgirl's uniform with a traditional wedding dress – sending an impactful and disruptive message in the process.
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awards
Cannes Lions International Festival of Creativity 2019
Bronze Design
Live Events
Clio Awards 2018
Bronze Public Relations
Cause Related
D&AD 2018
Wood Pencil Experiential
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