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Tomorrow's News

basics
Industry: Public interest & Non-profit
Media:Promotion & Event
Market:United States
Style: Minimalism
descriptioncnen
EntrySummary
Sandy Hook Promise is an organization started by the parents of the victims of the Sandy Hook Elementary shooting, which occurred in Newtown, Connecticut, USA, five years ago. The group believes gun violence is preventable when you know the signs of someone who might become a violent offender. With 93 people killed daily by guns in the U.S., many feel helpless in the fight against gun violence. So Sandy Hook Promise wanted to empower students, parents and teachers by telling them they can stop the next shooting if they know the warning signs. Worth noting is that this film first aired in December, 2017 — two months before the recent, tragic shootings in Parkland, Florida.
BriefExplanation
Our online film, “Tomorrow’s News,” shows a fictitious TV news report about a shooting expected to happen tomorrow. In the film, witnesses, first responders and acquaintances of the shooter all speak about the tragedy in the future tense, to stress the shooting’s preventability.
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awards
Cannes Lions International Festival of Creativity 2018
Bronze Film
Innovation > Use of TV / Cinema Film
Cannes Lions International Festival of Creativity 2018
Bronze PR
Media Relations
Cannes Lions International Festival of Creativity 2018
Shortlist Sustainable Development Goals
People > Good Health and Well-being
Clio Awards 2018
Silver Public Relations
Cause Related
D&AD 2018
Graphite Pencil PR
Use of Media Relations
D&AD 2018
Wood Pencil Media
Use of Branded Content
D&AD 2018
Wood Pencil Media
Use of PR
The One Show 2018
Bronze Pencil Public Relations
Media Relations
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