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Change your name in Gerolsteiner

basics
Industry: Non-alcoholic drinks
Media:Ambient & Interactive
Market:Belgium
Style: Minimalism
descriptioncnen
Gerolsteiner, Germany's leading brand of bottled water, was nearly unheard of in the neighboring country of Belgium, a market where the brand wanted to grow. The challenges were common: small budget, low brand recognition and limited retail distribution. Worse yet, the brand was often confused with another German one.

To generate some fizz, the company used the fact that no one in Belgium was actually named Gerolsteiner as the basis for a contest. In a new twist on the 'naming rights' concept, Gerolsteiner offered a free Porsche 911 to the first person who would legally change their surname to 'Gerolsteiner.'

The effort won a 2008 Eurobest Award for Bronze (integrated campaign) and Silver (Direct Media & Sales Promotion).
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Other credit:Strategic Planner Stephanie Zimmermann
Agency Producer Emeline Fouya
awards
Clio Awards 2009
Silver
Beverages/Non-Alcoholic
London International Advertising Awards 2009
Bronze
Beverages - Non-Alcoholic
New York Festival International Advertising Awards 2009
Silver
Beverages Non-Alcoholic
Eurobest - The European Advertising Festival 2008
Bronze
Integrated
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