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Bisk Farm Heylo

basics
Industry: Confectionery & Snacks
Media:TV & Cinema
Style: Minimalism
descriptioncnen
Bisk Farm is one of India's leading biscuit and confectionery makers with a very strong presence in the East and North East. The brand is also widely available in other parts of the country and even internationally. Heylo cookies is a new addition to Bisk Farm's wide range of popular brands that have made a name for their great quality, taste and quirky advertising. With this new film, the company aims to reach out to the national market more strongly than before, and some international markets as well.

The film is part of Bisk Farm’s marketing campaign for the new brand - “Start a Conversation with Heylo”. As we spend our life immersed into our cellphones and other devices, the world too, turns away from us. It's only when we open our eyes and say 'heylo' to the real world, everything changes! That's the idea that has been captured in this beautifully executed film.

The film has just been launched in the media on select national TV channels as well as Bengali regional channels. Parallelly a digital media release of the ad has also been planned.

The film was shot in Mumbai pre-lockdown but could only be finished after the unlock phase started. Souvik Misra, Co Founder, Creative & Strategy Chief of Bisk Farm's creative agency SoS Ideas, worked closely with Vijay Singh, MD of Bisk Farm to develop and finalise idea. Anthony Karbhari of QED Films, a Mumbai-based production house, directed the film. Music was composed and sung by Nikhil D'Souza.

SoS Ideas is a Kolkata based fast growing independent outfit founded 6 years ago by Souvik Misra and Soubhik Payra. The agency is also handing the creative duties of Amul, Emami, PC Chandra Jewellers, ABP Group, Ganesh Grains, Anchor Group, Dabur India and many other regional and national brands and is considered to be one of the most promising independent agencies to emerge out of Eastern India in the past few decades.
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Other credit:Group Brand Manager: Mayuree Dutta
Client Services Director: Anirban Sarkar
Music Director & Singer: Nikhil D Souza
CG: Ventana Studios
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