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Scream Your Own Name

Scream Your Own Name | Womanizer | The Garden
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basics
Industry: Retail & Distribution
Media:Outdoor
Market:Canada
Style: Minimalism
descriptioncnen
While Sex toy ads have historically been relegated to classifieds and other lower profile publications, The Garden is bringing them front and centre—alongside one of Canada’s busiest highways. A new billboard for WOW Tech Group’s sex toy brand ‘Womanizer’, with the provocative headline, “Scream your own name” has been standing tall along one of Toronto’s busiest highways, the QEW at the 427, for a record-breaking three weeks. Longer than any billboard of its kind in North America.
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