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Emergency Collectibles

Emergency Collectibles | Kobe Shimbun | Dentsu
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basics
Industry: Media & Publishing
Media:Design & Branding
Market:Japan
Style: Minimalism
descriptioncnen
Translation
The Better Evacuation Center Emergency Kit What you see here are the outlines of items for an emergency kit. The items were chosen by a couple and their elementary school-aged son, who discussed what essentials they would need if they ever found themselves in an evacuation center. Some of the items may surprise you. There is something we would like to ask of you. We would like you and your family to look for these items and place them on their outlines. As you place each item, we would like you to imagine what it’s like to be in an evacuation center after a disaster, with no supplies and nobody there to help you. Then, we would like you to put the items you found into an emergency kit. Think of the items as collectibles filled with valuable information that will help you become more aware of disaster preparation. Only 35% of households have prepared an emergency kit, and we want to raise this number. We want you to share this spread with your school friends and colleagues. Every item that you collect and place in your emergency kit before disaster strikes will help reduce the uncertainty and discomfort that is brought about by a disaster. If possible, we’d like to ask you to take a picture of your collectibles laid out on the spread and post it on Facebook or another social network that you frequent (use the hashtag #EmergencyCollectibles). We hope that seeing emergency kits prepared by people across Japan will inspire others to do the same. As for us, we’re curious about what you’ll decide to put in the Free Space. It may very well inspire us to change our own views on disaster preparation. Free Space? Talk with your family and decide on one extra item to place here. -Towel A versatile item that can act as a makeshift bandage, scarf, or headwrap. -Work gloves Prevent injury while also protecting from the cold. -Water Needed for washing hands and dishes. A 500 ml plastic bottle is the perfect size for carrying. -Candy Temporarily reduces hunger and triggers saliva production to prevent thirst. -Paper cups Useful for sharing water and food and preventing infection via water-bottle sharing. -Survival food Focus on compact items to be able to carry as much as possible. -Chewing gum Certain types can help clean teeth. In general, helps reduce stress. -Mobile phone charger & batteries Mobile phones serve many purposes, including an emergency flashlight. -Box cutter Useful for cutting cardboard to create makeshift beds, carpets, and other items. -Flashlight Helps preserve mobile phone batteries, as flashlight apps consume a lot of energy. -Toilet paper Can be used instead of tissues or made into a sanitary napkin. -Cloth tape Can be used to make nametags. Highly adhesive and waterproof. -Marker For writing messages that need to stand out and writing nametags. -Garbage bag Can protect against rain or cold. Provides surprising amount of heat when wrapped around the body. -Small plastic bags Used to wrap paper plates before food is served on them so plates can be re-used. -Toothbrush Brushing teeth regularly can prevent infection from communicable diseases. -Body wipes A portable alternative to showering when water is unavailable. -Hand wipes Used for cleaning hands and dishes when water is unavailable. -Opaque plastic bag Used for disposing trash that may be visibly upsetting. -Makeup wipes Makeup can be surprisingly difficult to take off with water or hand wipes. -Lotion / Toner / Tonic The moisturizing effect helps preserve the body’s temperature. -Feminine hygiene products Help reduce stress in what can be a very stressful environment. -Medical facemask Blocks dust, as well as communicable diseases. -Glasses In an emergency, you may not have time to look for your glasses and put them on. Glasses can help block dust, too. -Eye mask Many evacuation centers keep the lights on throughout the night. An eye mask will help you sleep. -Earplugs Evacuation centers are constantly active, and using earplugs will help you sleep. -Cold medicine & painkillers A high-stress situation such as a big earthquake can make you more physically vulnerable. -Thick socks These can keep you warm and serve as makeshift slippers. -Hair band For tying your hair back when washing your face.
EntrySummary
"This project was initiated by the Kobe Shimbun, a newspaper whose reporters were on the scene during and after the destructive 1997 Kobe Earthquake and have continued reporting on the tragic toll of earthquakes throughout Japan. Dealing effectively with the aftermath of a disaster requires advance preparation. In Japan, the government and various organizations have issued lists of essentials that each household should take to an evacuation center in case of disaster to make life there easier. Yet very few households have prepared kits containing these items. After a disaster strikes, evacuation centers can be stressful, miserable experiences. There is often minimal food and water, and an absence of essentials needed for daily life. This can lead to a lack of sleep or rest, causing stress and even death among the most vulnerable evacuees. Our goal was to improve the evacuation center experience by enticing people into preparing evacuation kits."
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awards
Cannes Lions International Festival of Creativity 2018
Bronze Print & Publishing
Sectors > Media / Entertainment
D&AD 2018
Wood Pencil Branding
Brand Experience & Environments
D&AD 2018
Wood Pencil Direct
Direct Response/Press & Poster
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