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Open Late

Open Late | McDonald's | TBWA
Download Download JPG | 1280x864px
basics
Industry: Food
Media:Print
Style: Minimalism
descriptioncnen
A bright campaign for McDonald’s and its late opening.
Starving after a night out ? McDonald's ™ France is discreetly interfering in the daily lives of consumers to announce the late opening of its restaurants.
Whether you play bowling or laser game, whether you’re attending a movie or after spending a night dancing at the club ; don’t bother too much about finding a place where you can eat late at night : McDonald’s’ restaurants are home to the night owls.
The new McDonald’s™’s campaign features its iconic « M » arches into logos, pop and retro, of several nocturnal activities.
4 visuals signed by Aurélien CHAUVAUD, available in print and digital.
credit
Brand:
Agency:
Executive Creative Director:
Art Director:
Photography:
Art Buyer:
Other credit:Advertising Managers : Xavier ROYAUX, José JACINTO, Benoit KOLB, Charles GOURMELON
Agency Managers : Jonathan SEROG, Julie MONTAGNÉ, Marine LETOURNEUR, Alisson PLACHIER-JUHEL
Studio image: Magenta 95
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