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A declaration named desire

basics
Industry: Non-alcoholic drinks
Media:Ambient & Interactive
Market:Netherlands
Language:French
Style: Minimalism
descriptioncnen
Create an online brand promotion for "The coffee named desire" around Valentine's Day.




Carte Noire invites you to create your personal love serenade. A real singer asks some personal questions about you and about the one you desire - your Valentine. Based on this information he composes a customized song and turns it into a music video. After sending, the serenade is performed in front of your Valentine and he or she is asked to guess who sent it. If your Valentine guesses your true identity, you will have a chance of winning a romantic trip for two...
credit
Brand:
Agency:
Creative Director:
Art Director:
awards
Golden Award of Montreux 2008
Gold
Consumer Products
Golden Drum International Advertising Festival 2008
Silver Drum
Websites and microsites
Meribel Ad Festival - Central Europe Cristal Awards 2008
Cristal
Europe: Digital (Website, E-mailing, Display, Search...)
Meribel Ad Festival - Central Europe Cristal Awards 2008
Cristal
Europe: Food / Beverage / General Consumption Products
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