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headlinecnen |
You either see the letter or the bus. Don’t text and drive. |
basics | |
Industry: | Automotive & Services |
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Media: | |
Published: | 2013 |
Market: | Brazil |
Language: | English |
descriptioncnen |
To warn people of the risk texting while driving poses, we’ve developed the typology ‘Don’t Text and Drive’ for Fiat. Using optical illusions, in a graphic yet playful way, it shows that you can’t text and pay attention to the road simultaneously. Ads were created using our typology and a series of signs were placed at locations with high concentrations of traffic. |
credit | |
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Other credit: | Media: Fernando Sales, Daniela Franco, Leonardo Gomes, Paulo Pereira, Bruno Buosi, Fábio Req |
awards | |
![]() | D&AD 2014 In-Book Crafts for Advertising Typography for Advertising |
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![]() | D&AD 2014 In-Book Crafts for Design Typography for Design |
![]() | D&AD 2014 In-Book Press Advertising Press Advertising Campaigns |
![]() | International ANDY Awards 2014 Gold Out of Home |
![]() | International ANDY Awards 2014 Silver Out of Home |
![]() | New York Festival International Advertising Awards 2014 Grand Design Typography |
![]() | New York Festival International Advertising Awards 2014 First Prize Design Typography |
![]() | New York Festival International Advertising Awards 2014 Second Prize Outdoor Typography |
![]() | New York Festival International Advertising Awards 2014 Second Prize Print Posters |
![]() | The One Show 2014 Gold Pencil Collateral Posters - Single |
![]() | The One Show 2014 Gold Pencil Collateral Posters - Campaign |
![]() | The One Show 2014 Gold Pencil Print Craft Art Direction - Single or Campaign |
![]() | The One Show 2014 Merit Newspaper Full Page or Spread - Single |
![]() | The One Show 2014 Merit Newspaper Full Page or Spread - Campaign |
![]() | The One Show 2014 Merit Outdoor Billboards and Transit - Single |
![]() | Cannes Lions International Festival of Creativity 2013 Silver Press Typography |
![]() | London International Advertising Awards 2013 Gold Design Poster Campaign |
![]() | London International Advertising Awards 2013 Bronze Design Art Direction Campaign |
![]() | The Kinsale Shark Awards 2013 Gold Other DESIGN: Poster Campaign |
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