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| headlinecnen |
| You either see the letter or the bus. Don’t text and drive. |
| basics | |
| Industry: | Automotive & Services |
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| Media: | |
| Published: | 2013 |
| Market: | Brazil |
| Language: | English |
| descriptioncnen |
| To warn people of the risk texting while driving poses, we’ve developed the typology ‘Don’t Text and Drive’ for Fiat. Using optical illusions, in a graphic yet playful way, it shows that you can’t text and pay attention to the road simultaneously. Ads were created using our typology and a series of signs were placed at locations with high concentrations of traffic. |
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| Agency: | |
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| Other credit: | Media: Fernando Sales, Daniela Franco, Leonardo Gomes, Paulo Pereira, Bruno Buosi, Fábio Req |
| awards | |
 | D&AD 2014 In-Book Crafts for Advertising Typography for Advertising |
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| D&AD 2014 In-Book Crafts for Design Typography for Design |
| D&AD 2014 In-Book Press Advertising Press Advertising Campaigns |
 | International ANDY Awards 2014 Gold Out of Home |
| International ANDY Awards 2014 Silver Out of Home |
 | New York Festival International Advertising Awards 2014 Grand Design Typography |
| New York Festival International Advertising Awards 2014 First Prize Design Typography |
| New York Festival International Advertising Awards 2014 Second Prize Outdoor Typography |
| New York Festival International Advertising Awards 2014 Second Prize Print Posters |
 | The One Show 2014 Gold Pencil Collateral Posters - Single |
| The One Show 2014 Gold Pencil Collateral Posters - Campaign |
| The One Show 2014 Gold Pencil Print Craft Art Direction - Single or Campaign |
| The One Show 2014 Merit Newspaper Full Page or Spread - Single |
| The One Show 2014 Merit Newspaper Full Page or Spread - Campaign |
| The One Show 2014 Merit Outdoor Billboards and Transit - Single |
 | Cannes Lions International Festival of Creativity 2013 Silver Press Typography |
 | London International Advertising Awards 2013 Gold Design Poster Campaign |
| London International Advertising Awards 2013 Bronze Design Art Direction Campaign |
 | The Kinsale Shark Awards 2013 Gold Other DESIGN: Poster Campaign |
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