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Bus

Bus | Fiat | Leo Burnett
Download Download JPG | 2645x3720px
headlinecnen
You either see the letter or the bus. Don’t text and drive.
basics
Industry: Automotive & Services
Media:Print
Published:2013
Market:Brazil
Language:English
Style: Minimalism
descriptioncnen
To warn people of the risk texting while driving poses, we’ve developed the typology ‘Don’t Text and Drive’ for Fiat. Using optical illusions, in a graphic yet playful way, it shows that you can’t text and pay attention to the road simultaneously. Ads were created using our typology and a series of signs were placed at locations with high concentrations of traffic.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Copywriter:
Art Director:
Illustrator:
Art Buyer:
Account Supervisor:
Advertiser's Supervisor:
Planner:
Other credit:Media: Fernando Sales, Daniela Franco, Leonardo Gomes, Paulo Pereira, Bruno Buosi, Fábio Req
awards
D&AD 2014
In-Book Crafts for Advertising
Typography for Advertising
D&AD 2014
In-Book Crafts for Design
Typography for Design
D&AD 2014
In-Book Press Advertising
Press Advertising Campaigns
International ANDY Awards 2014
Gold Out of Home
International ANDY Awards 2014
Silver Out of Home
New York Festival International Advertising Awards 2014
Grand Design
Typography
New York Festival International Advertising Awards 2014
First Prize Design
Typography
New York Festival International Advertising Awards 2014
Second Prize Outdoor
Typography
New York Festival International Advertising Awards 2014
Second Prize Print
Posters
The One Show 2014
Gold Pencil Collateral
Posters - Single
The One Show 2014
Gold Pencil Collateral
Posters - Campaign
The One Show 2014
Gold Pencil Print Craft
Art Direction - Single or Campaign
The One Show 2014
Merit Newspaper
Full Page or Spread - Single
The One Show 2014
Merit Newspaper
Full Page or Spread - Campaign
The One Show 2014
Merit Outdoor
Billboards and Transit - Single
Cannes Lions International Festival of Creativity 2013
Silver Press
Typography
London International Advertising Awards 2013
Gold Design
Poster Campaign
London International Advertising Awards 2013
Bronze Design
Art Direction Campaign
The Kinsale Shark Awards 2013
Gold Other
DESIGN: Poster Campaign
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