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CALL TO STOP

basics
Industry: Public interest & Non-profit
Media:Radio
Market:United Kingdom
Language:English
Style: Minimalism
descriptioncnen
A series of commercials feature the horrifying sounds of domestic abuse. A voiceover explains that, while the sounds are distressing, they will continue until listeners dial a given number to have them stopped: ‘Just as in real life, making a call can make it stop.’ In association with the Metropolitan Police, the campaign encourages the public to stop domestic violence by calling police whenever they hear it.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Production Company:
Producer:
Director:
Other credit:Recording Studio: 750mph
Engineer: Ben Gulvin
Creative Team: Martin Loraine/Steve Jones
awards
D&AD 2013
In-Book Direct
Direct Response/Radio Advertising
Cannes Lions International Festival of Creativity 2012
Bronze Radio
Public Health & Safety, Public Awareness Messages
London International Advertising Awards 2012
Gold Other
Radio: Public Service/Social Welfare Campaign
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