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TK Maxx The Right Way

basics
Industry: Retail & Distribution
Media:TV & Cinema
Published:Apr. 17, 2019
Market:United Kingdom
Style: Minimalism
descriptioncnen
In this musical-inspired brand campaign, we enter the wonderful, colourful world of Ridiculous Possibilities with a street scene where we see a group of TK Maxx lovers (and a trio of animated birds trilling too!) humorously share their top tips on steps, balconies and buses to the TK Maxx doubters. The commercial ends with a delightful chorus number and the advice that bargains are available to all when you ‘TK Maxx the right way’.
credit
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Agency:
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Other credit:Creatives: Adam Newby, Will Wells, Tom Hall
Head of Planning: Georgia Challis
TV Production Assistant: Iona Patterson
Business Affairs: Jo Woodford
Executive Producer: Jani Guest
Line Producer: Verity White
VFX Company: MPC
VFX Supervisor: Philip Whalley
Colourist: Jean-Clément Soret
Music Supervisor: Mr. Pape
Composer: Joe Alexander
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