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Butterflies

basics
Industry: Professional & Public services
Media:TV & Cinema
Style: Minimalism
descriptioncnen
Idea
The challenge was to bring drama to the iconic sporting locations through the butterfly motif. We meticulously modelled six species of butterflies from real life references. On set, we shot butterflies to study how they behaved in different lighting conditions. We based our shading and lighting on these, tweaking the patterns of each butterfly to suit the environments, so their presence felt tangible. The animation was integral to the piece so we created flap cycles from the reference we had captured and from nature documentaries. We used these animations to drive simulations for the wide shots, making sure each individual butterfly had realistic movement. We also hand animated the foreground butterflies to give us precise control over their position and movement. We used Maya to build and animate the butterflies, we simulated the large flocks in Houdini and then we rendered through our in-house render procedural in Arnold within Maya.
EntrySummary
The Premier League Season is the biggest sporting event in the UK, with the majority of games broadcasted only on Sky Sports. The start of the season is a time of immense excitement and anticipation for football fans.
BriefExplanation
This idea is based on the truth that all sports fans get butterflies. Whether it’s anticipation before a big fight, the excitement of a race or even the nail-biting final moments of a big game. The film uses thousands of butterflies as a metaphor to visually represent the excitement and anticipation that fans feel. Over the action, we hear Sky Sports Commentators talking excitedly about different sports as well as a rousing orchestral piece of music. As the commercial plays out, the anticipation and excitement builds to a climactic finale.
credit
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Film Craft
Animation
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